Toyota Highlander Preview – Chicago Auto Show: While executives and board members at other companies have been twiddling their thumbs, straddling the fence on whether or not to build a hybrid model, Toyota is busy unveiling the second generation of one its three hybrid vehicles, the 2008 Highlander Hybrid. It joins the Prius, also in its second generation, and the Camry Hybrid. Due to arrive in September, the new Highlander Hybrid promises 270 horsepower from an advanced Hybrid Synergy Drive system, up to 31 mpg in the city and 27 mpg on the highway, standard four-wheel drive with intelligence, and a choice of Base or Limited designations.

According to Don Esmond, Toyota’s senior vice president of automotive operations, “Highlander holds a unique distinction within the Toyota brand and within the industry. Along with the 4Runner and FJ Cruiser, it anchors one of the industry’s only three-vehicle, midsize SUV lineups. Equally important, along with Prius and Camry Hybrid, it is a key component of the industry’s only three-vehicle hybrid strategy.” Esmond goes on to say, “The 2008 Highlander takes the car-based SUV concept to a new level. I say that with conviction, because it’s a category we invented. As you can see, the new Highlander has raised the bar significantly.”